Google 为 AI 答案向网站付费的早期尝试遇冷，约 100 家出版商参与
Google's early attempt to pay websites for AI answers is struggling
Google 的 AI 贡献试点项目已接纳约 100 家出版商，当网站内容对 Gemini 驱动的 AI Overview 等搜索结果有实质贡献时可获得付费。但参与的中小型出版商反映，这笔收入仅相当于其广告营收的约千分之一，部分大型出版商已拒绝加入，希望以此迫使 Google 给出更优厚的条件。
Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.
According to The Information, Google has admitted about 100 publishers to the AI contribution pilot. The pitch is that websites can get payments from Google when their content materially contributes to Gemini-powered search results like an AI Overview. Google has long resisted the idea of direct payments to publishers, arguing that websites get traffic in exchange for allowing Google bots to scrape their content for use in search and knowledge graph tools. In the age of AI, that relationship is breaking down, hence the AI pilot.
So far, publishers aren't getting much for their trouble. The Information heard from several small and mid-sized publishers in the program that Google's AI payments are minuscule, equaling roughly one-tenth of one percent of their advertising revenue. These payments have been so disappointing that several larger publishers have reportedly declined to participate in the program. These publishers hope that by refusing to join the pilot, they can force Google to offer a more generous deal.
来源：Ars Technica · AI · arstechnica.com